DOUBLE JEOPARDY REVISITED

被引：319

作者：

EHRENBERG, ASC

GOODHARDT, GJ

BARWISE, TP

机构：

[1] NYU,NEW YORK,NY 10003

[2] CITY UNIV LONDON,SCH BUSINESS,LONDON EC1V 0HB,ENGLAND

[3] LONDON GRAD SCH BUSINESS STUDIES,MANAGEMENT & MKT,LONDON,ENGLAND

来源：

JOURNAL OF MARKETING | 1990年 / 54卷 / 03期

关键词：

D O I：

10.2307/1251818

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：82 / 91

页数：10

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EHRENBERG, ASC .

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[6]

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[7]

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