REMEMBERING INFORMATION RELATED TO ONES-SELF

How does memory for an incident vary depending on whether, and how, the person relates the information to himself? Trait adjectives are better remembered if they were judged in reference to oneself rather than judged for meaning or sound. Our first experiment found a similar mnemonic advantage of referring a described episode or object to some event from one's life. Pleasant events were remembered better than unpleasant ones. A second experiment found incidental memory for trait adjectives was equally enhanced by judging each directly in reference to one's self-concept or indirectly by retrieving an episode either from one's life or from one's mother's life. Contrariwise, memory was poorer when traits were judged in reference to a less familiar person. Thus, good memory depends on relating the inputs to a well-differentiated memory structure. © 1979.