WHO IS THE CELEBRITY ENDORSER - CULTURAL FOUNDATIONS OF THE ENDORSEMENT PROCESS

被引：1565

作者：

MCCRACKEN, G

机构：

来源：

关键词：

D O I：

10.1086/209217

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：310 / 321

页数：12

共 58 条

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