共 22 条
[2]
BASS FM, 1969, MANAGE SCI, V15, P290
[3]
Cinlar E, 2013, INTRO STOCHASTIC PRO
[4]
DEAL KR, 1979, OPER RES, V4, P682
[7]
Eliashberg J, 1986, MARKET SCI, V5, P20, DOI DOI 10.1287/MKSC.5.1.20
[8]
ERICKSON GM, 1985, J MARKETING RES, P247
[9]
ADVERTISING AND OLIGOPOLISTIC EQUILIBRIUM
[J].
BELL JOURNAL OF ECONOMICS,
1983, 14 (02)
:464-473