DYNAMIC ADVERTISING STRATEGIES OF COMPETING DURABLE GOOD PRODUCERS

被引:28
作者
HORSKY, D [1 ]
MATE, K [1 ]
机构
[1] ARTHUR D LITTLE INC,CAMBRIDGE,MA 02140
关键词
D O I
10.1287/mksc.7.4.356
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:356 / 367
页数:12
相关论文
共 22 条
[2]  
BASS FM, 1969, MANAGE SCI, V15, P290
[3]  
Cinlar E, 2013, INTRO STOCHASTIC PRO
[4]  
DEAL KR, 1979, OPER RES, V4, P682
[5]   OPTIMAL ADVERTISING POLICIES FOR DIFFUSION-MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS [J].
DOCKNER, E ;
JORGENSEN, S .
MANAGEMENT SCIENCE, 1988, 34 (01) :119-130
[6]   EXPERIENCE CURVES AND DYNAMIC DEMAND MODELS - IMPLICATIONS FOR OPTIMAL PRICING STRATEGIES [J].
DOLAN, RJ ;
JEULAND, AP .
JOURNAL OF MARKETING, 1981, 45 (01) :52-62
[7]  
Eliashberg J, 1986, MARKET SCI, V5, P20, DOI DOI 10.1287/MKSC.5.1.20
[8]  
ERICKSON GM, 1985, J MARKETING RES, P247
[9]   ADVERTISING AND OLIGOPOLISTIC EQUILIBRIUM [J].
FRIEDMAN, JW .
BELL JOURNAL OF ECONOMICS, 1983, 14 (02) :464-473
[10]   VOLTERRA AND OTHER NONLINEAR MODELS OF INTERACTING POPULATIONS [J].
GOEL, NS ;
MAITRA, SC ;
MONTROLL, EW .
REVIEWS OF MODERN PHYSICS, 1971, 43 (02) :231-+