DYNAMIC ADVERTISING STRATEGIES OF COMPETING DURABLE GOOD PRODUCERS

被引：28

作者：

HORSKY, D ^{[1
]}

MATE, K ^{[1
]}

机构：

[1] ARTHUR D LITTLE INC,CAMBRIDGE,MA 02140

来源：

MARKETING SCIENCE | 1988年 / 7卷 / 04期

关键词：

D O I：

10.1287/mksc.7.4.356

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：356 / 367

页数：12

共 22 条

[1] THE RELATIONSHIP BETWEEN DIFFUSION RATES, EXPERIENCE CURVES, AND DEMAND ELASTICITIES FOR CONSUMER DURABLE TECHNOLOGICAL INNOVATIONS [J].

BASS, FM .

JOURNAL OF BUSINESS, 1980, 53 (03) :S51-S67

[2]

BASS FM, 1969, MANAGE SCI, V15, P290

[3]

Cinlar E, 2013, INTRO STOCHASTIC PRO

[4]

DEAL KR, 1979, OPER RES, V4, P682

[5] OPTIMAL ADVERTISING POLICIES FOR DIFFUSION-MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS [J].

DOCKNER, E ;

JORGENSEN, S .

MANAGEMENT SCIENCE, 1988, 34 (01) :119-130

[6] EXPERIENCE CURVES AND DYNAMIC DEMAND MODELS - IMPLICATIONS FOR OPTIMAL PRICING STRATEGIES [J].

DOLAN, RJ ;

JEULAND, AP .

JOURNAL OF MARKETING, 1981, 45 (01) :52-62

[7]

Eliashberg J, 1986, MARKET SCI, V5, P20, DOI DOI 10.1287/MKSC.5.1.20

[8]

ERICKSON GM, 1985, J MARKETING RES, P247

[9] ADVERTISING AND OLIGOPOLISTIC EQUILIBRIUM [J].

FRIEDMAN, JW .

BELL JOURNAL OF ECONOMICS, 1983, 14 (02) :464-473

[10] VOLTERRA AND OTHER NONLINEAR MODELS OF INTERACTING POPULATIONS [J].

GOEL, NS ;

MAITRA, SC ;

MONTROLL, EW .

REVIEWS OF MODERN PHYSICS, 1971, 43 (02) :231-+

← 1 2 3 →