DEVELOPMENT OF BRAND LOYALTY - EXPERIMENTAL STUDY

被引：87

作者：

MCCONNELL, JD ^{[1
]}

机构：

[1] STANFORD RES INST,MENLO PK,CA

来源：

关键词：

D O I：

10.2307/3149788

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：13 / 19

页数：7

共 33 条

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ALLISON, RI ;

UHL, KP .

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[7]

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[8]

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[9]

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[10]

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