DECEPTION BY IMPLICATION - AN EXPERIMENTAL INVESTIGATION

被引：58

作者：

BURKE, RR ^{[1
]}

DESARBO, WS ^{[1
]}

OLIVER, RL ^{[1
]}

ROBERTSON, TS ^{[1
]}

机构：

[1] SO METHODIST UNIV, EDWIN L COX SCH BUSINESS, DALLAS, TX 75275 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 14卷 / 04期

关键词：

D O I：

10.1086/209130

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：483 / 494

页数：12

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