MARKETING APPLICATIONS OF THE ANALYTIC HIERARCHY PROCESS

被引:644
作者
WIND, Y [1 ]
SAATY, TL [1 ]
机构
[1] UNIV PITTSBURGH,PITTSBURGH,PA 15260
关键词
D O I
10.1287/mnsc.26.7.641
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
17
引用
收藏
页码:641 / 658
页数:18
相关论文
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