IDENTIFICATION AND ANALYSIS OF MODERATOR VARIABLES

被引：911

作者：

SHARMA, S

DURAND, RM

GURARIE, O

机构：

[1] AUBURN UNIV,AUBURN,AL 36830

[2] UNIV MICHIGAN,ANN ARBOR,MI 48109

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 03期

关键词：

D O I：

10.2307/3150970

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：291 / 300

页数：10

共 45 条

[1]

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[3]

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WOODSIDE, AG .

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[6]

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[7] SELF-MONITORING AS A MODERATING VARIABLE IN CONSUMER-BEHAVIOR [J].

BECHERER, RC ;

RICHARD, LM .

JOURNAL OF CONSUMER RESEARCH, 1978, 5 (03) :159-162

[8] ROLE OF CONFIDENCE IN UNDERSTANDING AND PREDICTING BUYERS ATTITUDES AND PURCHASE INTENTIONS [J].

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JOURNAL OF CONSUMER RESEARCH, 1975, 2 (02) :110-117

[9]

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[10] ATTITUDE, SOCIAL INFLUENCE, PERSONAL NORM, AND INTENTION INTERACTIONS AS RELATED TO BRAND PURCHASE BEHAVIOR [J].

BONFIELD, EH .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) :379-389

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