COMPETITIVE MAPS - THE STRUCTURE UNDERLYING ASYMMETRIC CROSS ELASTICITIES

被引:60
作者
COOPER, LG
机构
关键词
D O I
10.1287/mnsc.34.6.707
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:707 / 723
页数:17
相关论文
共 42 条
[1]  
[Anonymous], 1983, MARKET SCI
[2]  
Bass FM, 1982, MARKET SCI, V1, P371, DOI DOI 10.1287/mksc.1.4.371
[3]   DOES LAG STRUCTURE REALLY MATTER IN OPTIMIZING ADVERTISING EXPENDITURES [J].
BULTEZ, AV ;
NAERT, PA .
MANAGEMENT SCIENCE, 1979, 25 (05) :454-465
[4]   CONSISTENT SUM-CONSTRAINED MODELS [J].
BULTEZ, AV ;
NAERT, PA .
JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1975, 70 (351) :529-535
[5]  
CARPENTER GS, 1987, 137 U CAL GRAD SCH M
[6]  
CARROLL JD, 1980, SIMILARITY CHOICE, P234
[7]   SALES-ADVERTISING CROSS-ELASTICITIES AND ADVERTISING COMPETITION [J].
CLARKE, DG .
JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) :250-261
[8]   2 LOGIT-MODELS FOR EXTERNAL ANALYSIS OF PREFERENCES [J].
COOPER, LG ;
NAKANISHI, M .
PSYCHOMETRIKA, 1983, 48 (04) :607-620
[9]   A REVIEW OF MULTIDIMENSIONAL-SCALING IN MARKETING-RESEARCH [J].
COOPER, LG .
APPLIED PSYCHOLOGICAL MEASUREMENT, 1983, 7 (04) :427-450
[10]   STANDARDIZING VARIABLES IN MULTIPLICATIVE CHOICE MODELS [J].
COOPER, LG ;
NAKANISHI, M .
JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) :96-108