MARKETING - MANAGEMENT TECHNOLOGY OR SOCIAL PROCESS

被引：29

作者：

SWEENEY, DJ ^{[1
]}

机构：

[1] UNIV TENNESSEE,COLL BUSINESS ADM,KNOXVILLE,TN 37916

来源：

关键词：

D O I：

10.2307/1250419

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 10

页数：8

共 23 条

[1]

Alderson W., 1965, DYNAMIC MARKETING BE

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BARTELS, R .

[3]

BARTELS R, 1962, DEVELOPMENT MARKETIN

[4]

BARTELS R, 1965, J MARKETING, V29, P43

[5]

BARTELS R, 1968, J MARKETING, V32, P32

DAWSON, LM .

[7] MARKETING SCIENCE IN AGE OF AQUARIUS [J].

DAWSON, LM .

[8] SOCIETAL ADAPTATION - NEW CHALLENGE FOR MARKETING [J].

FELDMAN, LP .

KASSARJIAN, HH .

[10]

KOTLER, 1969, J MARKETING, V33, P51