ALTERNATIVE SEMANTIC SCALING FORMATS FOR MEASURING STORE IMAGE - EVALUATION

被引：38

作者：

MENEZES, D ^{[1
]}

ELBERT, NF ^{[1
]}

机构：

[1] NO ARIZONA UNIV,SCH BUSINESS,DEPT MANAGEMENT,FLAGSTAFF,AZ 86001

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 01期

关键词：

D O I：

10.2307/3150878

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：80 / 87

页数：8

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