CUE COMPATIBILITY AND FRAMING IN ADVERTISING

被引：78

作者：

KELLER, KL

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 01期

关键词：

D O I：

10.2307/3172725

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：42 / 57

页数：16

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