POSITIONING AND PRICING A PRODUCT LINE

被引：173

作者：

DOBSON, G

KALISH, S

机构：

来源：

关键词：

D O I：

10.1287/mksc.7.2.107

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：107 / 125

页数：19

共 34 条

[1] A PRODUCT POSITIONING MODEL WITH COSTS AND PRICES [J].

BACHEM, A ;

SIMON, H .

[2] COMMERCIAL USE OF CONJOINT-ANALYSIS - A SURVEY [J].

CATTIN, P ;

WITTINK, DR .

[3]

CATTIN P, 1976, J MARKETING, V40

[4]

Debreu G., 1959, THEORY VALUE AXIOMAT

[5]

DOBSON G, 1987, POSITIONING PRICING

[6]

DOBSON G, 1986, QM8537 U ROCH WE SIM

[7]

GABOR A, 1966, EUROPEAN MARKETING R, V1, P9

[8]

Garey M. R., 1979, COMPUTERS INTRACTIBI

[9] AN APPROACH TO THE OPTIMAL POSITIONING OF A NEW PRODUCT [J].

GAVISH, B ;

HORSKY, D ;

SRIKANTH, K .

[10]

Green P.E., 1985, MARKET SCI, V4, P1