EXPERIMENTAL INVESTIGATION OF 3 METHODS OF PROVIDING WEIGHT AND PRICE INFORMATION TO CONSUMERS

被引:17
作者
GATEWOOD, RD
PERLOFF, R
机构
[1] UNIV PITTSBURGH,PITTSBURGH,PA 15213
[2] UNIV GEORGIA,COLL BUSINESS ADM,DEPT MANAGEMENT,ATHENS,GA 30601
关键词
D O I
10.1037/h0034189
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
引用
收藏
页码:81 / 85
页数:5
相关论文
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[2]   CONSUMER CONFUSION IN SELECTION OF SUPERMARKET PRODUCTS [J].
FRIEDMAN, MP .
JOURNAL OF APPLIED PSYCHOLOGY, 1966, 50 (06) :529-&
[3]  
1969, ADVERTISING AGE, V40, P3
[4]  
1969, ADVERTISING AGE, V40, P1