BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD

被引：453

作者：

JACOBY, J ^{[1
]}

SPELLER, DE ^{[1
]}

KOHN, CA ^{[1
]}

机构：

[1] PURDUE UNIV,DEPT PSYCHOL SCI,LAFAYETTE,IN 47907

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 01期

关键词：

D O I：

10.2307/3150994

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：63 / 69

页数：7

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