PRICING THE PRODUCT LINE DURING PERIODS OF SCARCITY

被引：19

作者：

MONROE, KB

ZOLTNERS, AA

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV, BLACKSBURG, VA 24061 USA

[2] NORTHWESTERN UNIV, CHICAGO, IL 60611 USA

来源：

关键词：

D O I：

10.2307/1250146

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：49 / 59

页数：11

共 18 条

BYRD, J ;

MOORE, LT .

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[4]

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[5]

HANNA N, 1975, MARKETING NEWS, V8, P4

[6]

KNIFFEN F, 1974, MARKETING NEWS, V8, P4

[7] MARKETING DURING PERIODS OF SHORTAGE [J].

KOTLER, P .

[8]

KOTLER P, 1975, SLOAN MANAGE REV, V17, P1

[9]

Kotler P., 1971, MARKETING DECISION M

[10]

Monroe K. B., 1979, PRICING MAKING PROFI