THE MODERATING EFFECT OF PRIOR KNOWLEDGE ON CUE UTILIZATION IN PRODUCT EVALUATIONS

被引：712

作者：

RAO, AR ^{[1
]}

MONROE, KB ^{[1
]}

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,RB PAMPLIN COLL BUSINESS,BLACKSBURG,VA 24061

来源：

关键词：

D O I：

10.1086/209162

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：253 / 264

页数：12

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